Slow sales acceleration foreseen for cleaner cars

Halliday, Jean
January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, p17
Trade Publication
This article deals with the advent of cleaner automobiles powered by engines that combine gasoline and battery power in 2000. American Honda Motor Co. is first to the mass consumer market with the Insight, a small, two-seat coupe. State clean-air regulations in a dozen northeastern states and California are the engine driving the so-called hybrid engine vehicles, according to Thad Malesh, director of advanced vehicles at consultancy J.D. Power & Associates. The automakers are producing only limited numbers of the hybrid vehicles to try and gauge consumer acceptance of the new models. Toyota Division of Toyota Motor Sales USA starts selling Prius in late spring. Even before the launch, however, Prius is getting a boost in national print ads from Toyota Motor Corporate Services of North America, which in February 2000 extends a print campaign begun last summer.


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