TITLE

Ziff-Davis eyes the consumer market

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article looks at the strategy of Ziff-Davis Publishing under new owner James Dunning Jr. in 2000. The technology magazine publisher plans to launch a travel magazine and is tweaking existing titles--all of which signals a shift toward the consumer market. The new magazine will be produced in partnership with Expedia.com, a travel web site recently spun off from Microsoft Corp. Meanwhile, Ziff-Davis in recent weeks has turned PC Computing into Smart Business for the New Economy, and introduced a redesign of PC Magazine to make it more accessible to a wider audience. Expedia.com users all own computers, Ziff-Davis publishes many computer titles. Expedia.com could use some offline branding, a new title launch benefits from key online subscription marketing tactics. The title, set for a late summer 2000 launch, will have a paid circulation of 200,000.
ACCESSION #
2733629

 

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