Publishers, DMA take postal reform to public

Beeler, Amanda; Teinowitz, Ira
January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, p3
Trade Publication
This article reports on the opposition of publishers and direct marketers to the proposed postal rate increases in the U.S. The Direct Marketing Association (DMA) was angry enough to pass a resolution of no confidence in the postal service in the face of proposed average 7% hikes in commercial mail rates. But the Magazine Publishers of America board approved plans for a $10 million, three-year campaign to take the issue to consumers. The suggested changed will be heard by the Postal Rate Commission. DMA President Robert Wientzen said the higher-than-inflation rate increases led him to believe the time is right to garner support for postal reform.


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