TITLE

Microsoft ads tout Windows 2000 as open for business

AUTHOR(S)
Elkin, Tobi
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the multimedia advertising campaign of Microsoft Corp. for its Windows 2000 computer system, created by McCann-Erickson Worldwide. Teasers that will run until its launch on February 17, 200 include advertisements on bus sides and shelters, outdoor boards and inside subway cars in Boston, Massachusetts, in New York, in San Francisco, California, and Seattle, Washington. Those advertisements feature spare messages such as Windows 2000. The Business Internet start here, against a background of colors. On February 17, Microsoft will integrate Windows messages into The Business Internet television creative.
ACCESSION #
2733613

 

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