TITLE

Anti-smoking campaign delayed

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the order from Washington state Attorney General Christine Gregoire to revised the anti-smoking advertising campaign of the American Legacy Foundation. Gregoire, who heads the foundation's board, asked for the changes because of fears that the advertisements could violate the pact state attorneys general signed with tobacco makers to fund the campaign. The delay in the launch of the anti-smoking campaign comes as television networks raise objections to the effort. One network executive said that advertising proposals looked more like advocacy advertisements than anti-smoking advertisements.
ACCESSION #
2733612

 

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