TITLE

Football's Windfall

AUTHOR(S)
Schwartz, Peter J.
PUB. DATE
October 2007
SOURCE
Forbes Asia;10/15/2007, Vol. 3 Issue 17, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the monetary value of the World Series. More than any other event brand, the World Series' success hinges on the teams in it. The Boston Red Sox championship in 2004, their first in 86 years, resulted in World Series licensed merchandise sales of $200 million, double the amount of last year's dismal series between the Detroit Tigers and the St. Louis Cardinals. Series viewership in the U.S. is declining so baseball's owners will be dreaming of what would be a fall classic: the New York Yankees and the Chicago Cubs.
ACCESSION #
27335390

 

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