Factors influencing foreign firm performance in the US market

Shipchandler, Zoher E.; Moore, James S.
January 2000
American Business Review;Jan2000, Vol. 18 Issue 1, p62
Academic Journal
Examines the relative influence of strategic marketing decisions and operating practices on the performance level of foreign firms in the United States. Use of multiple discriminant analysis in categorizing firms; Use of product development as a competitive weapon; Advantages of having American executives in senior management positions.


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