TITLE

Consumers trust old-school ads

AUTHOR(S)
Koremans, Sonja
PUB. DATE
October 2007
SOURCE
B&T Weekly;10/12/2007, Vol. 57 Issue 2632, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the survey conducted by Nielsen found that traditional advertising channels has remained to be the public's trust in Australia. Newspapers leads the ranking as the most trusted source of advertising compared with any media platform, followed by television, magazine and radio stations. However, 86% from the consumers said that they did not trust text-based advertising on mobiles which is similar to online banners and search engine advertising.
ACCESSION #
27332245

 

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