Making it Personal

Weisberg, Karen
October 2007
FoodService Director;10/15/2007, Vol. 20 Issue 10, p52
Trade Publication
This article focuses on the challenge of developing promotional food-service ideas that fit with varied corporate cultures of business and industry clients in Manhattan, New York City. In honoring customer, a personality or celebrity may be featured. Consuela's Café was introduced in 2006 and the chefs featured at the establishment feel engaged, honored and valued. Through this strategy, there is a chance of building transparency between client culture and the foodservice provider.


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