TITLE

Internal Promotion

AUTHOR(S)
Weisberg, Karen
PUB. DATE
October 2007
SOURCE
FoodService Director;10/15/2007, Vol. 20 Issue 10, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the internal promotional strategy for the foodservice operations at the Tulsa Technology Center in Tulsa, Oklahoma. It was a promotion targeting her staff and generating enthusiasm among them, but as the project got off the ground, it involved members of the 3,000-student community, as well. The objective of the work unit was for each culinarian to prepare a new lower fat, healthy dish that was delicious and suitable for café menus.
ACCESSION #
27330141

 

Related Articles

  • Tips for Promotions.  // Food Management;Jul2008 Operational Solutions, p38 

    The article offers several tips for promotions from Dean Wright, the director of dining services at Brigham Young University, to optimize the business sales drive. These strategic suggestions include being organized and aware of the promotion's details, keeping in mind the length of promotions,...

  • Mobile-marketing tech spurs local-store campaigns, exotic trials. Liddle, Alan J. // Nation's Restaurant News;11/10/2008, Vol. 42 Issue 44, p24 

    The article focuses on the mobile-marketing strategies employed by foodservice establishments in the U.S. It features various marketing strategies from different food chains across the country that involves the use of mobile technology. The use of 2D bar codes, text-messaging, e-mails, digital...

  • Breakfast, news more influential than TV technology. Marzella, Dennis // Hotel & Motel Management;5/21/2007, Vol. 222 Issue 9, p34 

    The article reports on the influence of complimentary breakfast and choice of newspaper on the preference of travelers in selecting a good hotel, a motel, or a resort in the U.S. It emphasizes the usefulness of signature breakfast in improving attraction more hotel customers. Effective branding...

  • Business boosters.  // Publican's Morning Advertiser;3/28/2013, Issue 95, p30 

    The article looks at the strategy of two British pubs, Monday Club at the Phoenix Inn in Hampshire and Plein Air Art Festival in Kent, to boost their food and drink sales, along with an overview of the idea, the pubs' need, and the benefits of the business.

  • Chapter 36: Drink Selection. Brown, Douglas Robert // Complete Guide to Securing Your Own U.S. Patent: A Step-by-Step ;2007, p433 

    Section 5, Chapter 36 of the book "The Food Service Manager's Guide to Creative Cost Cutting: Over 2001 Innovative and Simple Ways to Save Your Food Service Operation Thousands by Reducing Expenses," by Douglas Robert Brown is presented. It explores the factors and measures to be considered in...

  • STEAL THIS IDEA.  // FoodService Director;12/15/2007, Vol. 20 Issue 12, p18 

    This article describes the marketing strategies of several foodservice directors in the U.S. At Murray State University, they have been working with the International Student Organization to host an international cuisine night that will coincide with different cultures' holidays. A...

  • OU Promo Nets Nearly $90,000 in Meal Plan Upgrades: Simple drawing prompts almost 125 takers from incoming frosh class.  // Food Management;Nov2006, Vol. 41 Issue 12, p20 

    The article reports that the Ohio University dining services department nets nearly $90,000 in its newly launched meal plan in Athens, Ohio. It is stated that the upgrade promotion held during the pre-college orientation before the start of the academic year made the sale grew. The success of...

  • Show Briefs.  // Hotel & Motel Management;10/1/2007, Vol. 222 Issue 17, p14 

    The article offers news briefs related to shows and exhibitions of the hospitality industry in the U.S. More than 600 exhibitors of culinary products will be available as Cultural Food New York joins with the International Hotel/Motel & Restaurant Show in New York. The Luxury Product Collection...

  • The Open Road. Johannes, Amy // Promo;Nov2006, Vol. 19 Issue 12, p6 

    The article reports on the summer road trip of McDonald's Corp. as a strategy to promote the company to consumers in the U.S. The two-person-team traveled some 25,000 miles to 30 events from Los Angeles, California to New York City. According to Kent Voetberg, director of young adult marketing...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics