Briefs: Marketing/Advertising

January 2000
Multichannel News;01/17/2000, Vol. 21 Issue 3, p33
Presents news briefs related to advertising of cable television services in the United States as of January 17, 2000. Includes M/K Advertising Partners as the advertising agency of record for the Cable & Telecommunications Association for Marketing; DirecTV Inc.'s multiyear agreement with LodgeNet Entertainment Corp. to provide direct-broadcast satellite programming to hotel rooms.


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