TITLE

DirecTV isn't sweating event competition

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
January 2000
SOURCE
Multichannel News;01/17/2000, Vol. 21 Issue 3, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on DirecTV Inc.'s reaction to the challenge posed by cable start-up In Demand in the pay-per-view programming segment in the United States. Description of how DirecTV established its pay-per-view business; Rights acquired by In Demand to the National Basketball Association and National Hockey League out-of-market games; Comment by Michael Thornton, vice president of programming acquisitions.
ACCESSION #
2732176

 

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