TITLE

Operators hail arrival of `people meters'

AUTHOR(S)
Forkan
PUB. DATE
January 2000
SOURCE
Multichannel News;01/10/2000, Vol. 21 Issue 2, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the testing of `People Meters,' a process developed by Nielsen Media to measure television audience data. Reaction of cable operators to the new technology; Advantages of `People Meters' over traditional methodologies.
ACCESSION #
2731969

 

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