on a roll James F. Curtis III

January 2000
Advertising Age;1/24/2000, Vol. 71 Issue 4, p20
Trade Publication
The article profiles James F. Curtis III, chairman and chief executive officer at event marketing company MarComm Partners. Curtis spent 16 years at sports marketing powerhouse IMG before launching MarComm. The firm markets sponsorships for a variety of events including Walt Disney's theatrical properties. Curtis' hottest project is selling sponsorships for up to 700 fiber-glass cows for CowParade New York 2000, modeled on Chicago, Illinois' public-art cow project in 1999. He forecasts that the growing number of touring theatrical events will create new national marketing platforms for certain marketers looking for unique access to consumers.


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