TITLE

Execs, buyers call for more minority media attention

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the National Action Network's second annual Invitational Summit on Multicultural Markets & Media held in New York, New York in January 2004 which highlighted the need to increase the use of minority media and agencies. Blaming everything from the stampede toward Internet ads to insufficiently trained media staffers and brand managers, media executives used the half-day session on January 19 to call for greater attention to using minority media. The Reverend Al Sharpton told attendees he is encouraged that people in the marketing industry show concern about underuse of minority media. Robert Wehling, global marketing officer of Procter & Gamble, admitted the company's past efforts at using minority media and campaigns have been somewhat scattershot.
ACCESSION #
2731183

 

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