TITLE

Dunkin' brews another new product

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the introduction of the Dunkaccino mocha drink from Dunkin' Donuts in the U.S. A television and radio campaign, from Hill Holliday supports the store test of Dunkaccino in East Coast and Midwest markets. Like its Coolattas, the Dunkaccino is targeted to 18-to-34-year-olds who want a coffee alternative. Similar products sold in convenience stores now make up a $750 million market. The supporting television spot, Ski Lodge, features a young woman with a foreign accent and her leg in a cast being hit on by a guy holding a Dunkaccino. When she innocently asks what he is drinking, he offers to get her one and the dozen roses she requests. He realizes he has been duped while waiting in line at Dunkin' Donuts with other rose-bearing suitors. The tagline is Some people will do just about anything for the creamy delicious taste of the new Dunkaccino.
ACCESSION #
2731180

 

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