TITLE

Arnold's Jensen shifts gear to start up his own agency

AUTHOR(S)
Petrecca, Laura
PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the resignation of Lance Jensen as executive vice president-group creative director at advertising agency Arnold Communications to launch his own shop Modernista! in 2000. Mdoernista!, co-founded with former Wieden & Kennedy executive Gary Koepke, has held discussions with potential clients but has not yet announced any deals. Speculation is that Jensen's past experience with footwear marketers Puma and Tretorn may give him an entree into the Rockport view. In 1995, he and partner Alan Pafenbach hunkered down to create a positioning for Arnold's Volkswagen pitch. Jensen conceived the landmark on the road to life approach.
ACCESSION #
2731174

 

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