TITLE

Latest 'breakthrough' from CBS another setback for its viewers

AUTHOR(S)
Donaton, Scott
PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals some situations in which Columbia Broadcasting System (CBS) has proven that its viewers come last when it comes to programming decisions. Promotional effort staged by the network for Elizabeth Taylor's Black Pearls perfume; Sale of replicas of the jewelry worn by the characters on the soap opera "Guiding Light"; Use of digital technology to cover an NBC advertisement with a billboard promoting CBS News.
ACCESSION #
2731172

 

Related Articles

  • HOT SPOTS.  // Broadcasting & Cable;1/13/2002, Vol. 133 Issue 2, p44 

    Presents information related to U.S. television broadcasting industry as of January 13, 2003. Statistics of domestic advertising media accounts; Increase in the television viewers in 2003 in comparison to internet; Interest of the viewers on the advertising in Super Bowl half time show;...

  • M1 Singapore ad raises too many questions. Blower, Charlie // Media: Asia's Media & Marketing Newspaper;4/3/2008, p15 

    The author reflects on the controversy over the television advertising in Singapore. He cites the advertisement of M1 Ltd. in the country, which raises question by many of its viewers. TBWA Singapore Pte Ltd. and OMD Singapore. Moreover, he considers that several viewers are irritated on...

  • Grazing viewers could gore cablers. Lowry, Brian // Variety;8/14/2006, Vol. 403 Issue 12, p15 

    The article reports on Nielsen's planned ratings for commercial breaks, which could separate the channels viewers actively consume from those where they simply graze. Broadcasting firm CBS suggested major networks would fare better than cable under such a system because their viewers sit through...

  • The Block.  // B&T Weekly;8/20/2004, Vol. 54 Issue 2485, NetworkTV p14 

    Explores the success of the television show "The Block" in terms of viewer support and advertiser results in Australia. Main advertisers of the program; Brand affinity of "The Block" for Palmolive; Influence of the show on consumer behavior.

  • Don't Believe the Hype. Grossman, Ben // Broadcasting & Cable;10/17/2011, Vol. 141 Issue 39, p34 

    The article offers the author's insights regarding the television shows marketing which may break them due to possible low ratings and the viewers' expectations of what these shows will deliver.

  • 'Biggest Loser' adds bit of muscle to local economy. Halcom, Chad // Crain's Detroit Business;1/4/2010, Vol. 26 Issue 1, p1 

    The article reports that up to 1 million dollars has been generated by "The Biggest Loser," an NBC weight-loss reality TV series in Michigan. A new crop of local startup businesses, motivational speaking engagements, product endorsement deals and advertising campaign media buys has been...

  • The less-is-more theory. Linnett, Richard // Advertising Age;2/9/2004, Vol. 75 Issue 6, p4 

    Reports on the decision of New York's WCBS-TV early morning news show to reduce its advertising inventory in an effort to make bid for viewers. Comparison of its audience share in 2003 and 2004; Household rating of the morning show in January 2003; Approaches used by television station to ...

  • Youth movement. Cohen, David // St. Louis Journalism Review;Jun99, Vol. 29 Issue 217, p5 

    Reports on the programming schedules of television networks in 1999. People between ages 12 to 34 as the target audience of new shows; Reason behind the move; Dependence of programming schedules on advertising.

  • THE EFFECT OF TV PROGRAM INVOLVEMENT ON INVOLVEMENT WITH COMMERCIALS. Park, C. Whan; McClung, Goedon W. // Advances in Consumer Research;1986, Vol. 13 Issue 1, p544 

    Examines the effect of audience involvement with television programs on their involvement with the commercials. Types of television program; Levels of involvement; Result of the study supporting the effect of a higher audience program involvement on their involvement with the commercials.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics