Latest 'breakthrough' from CBS another setback for its viewers

Donaton, Scott
January 2000
Advertising Age;1/24/2000, Vol. 71 Issue 4, p24
Trade Publication
Reveals some situations in which Columbia Broadcasting System (CBS) has proven that its viewers come last when it comes to programming decisions. Promotional effort staged by the network for Elizabeth Taylor's Black Pearls perfume; Sale of replicas of the jewelry worn by the characters on the soap opera "Guiding Light"; Use of digital technology to cover an NBC advertisement with a billboard promoting CBS News.


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