TITLE

Sponsorship spending will reach $8.7 bil

PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on advertising in the U.S. as of January 24, 2000. Increase in corporate sponsorship spending by North American companies during the year; Agreement signed by Wrenchead.com with SFX Entertainment to become national sponsor of the U.S. Hot Rod Association's Monster Truck Jam; Information on the sponsorship deal signed by Lee Co. with Haro Bikes.
ACCESSION #
2731168

 

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