Sponsorship spending will reach $8.7 bil

January 2000
Advertising Age;1/24/2000, Vol. 71 Issue 4, p20
Trade Publication
Presents news briefs on advertising in the U.S. as of January 24, 2000. Increase in corporate sponsorship spending by North American companies during the year; Agreement signed by Wrenchead.com with SFX Entertainment to become national sponsor of the U.S. Hot Rod Association's Monster Truck Jam; Information on the sponsorship deal signed by Lee Co. with Haro Bikes.


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