Surreal Gourmet boosts book by revving up his toaster/trailer

Fitzgerald, Kate
January 2000
Advertising Age;1/24/2000, Vol. 71 Issue 4, p20
Trade Publication
The article describes the promotional campaign launched by chef and author Bob Blumer and Balantine Books to boost the sales of the book, Off the Eaten Path, in the U.S. Bob Blumer is concocting a nationwide tour in an Airstream trailer customized to look like a toaster. Beginning with the book's launch in May 2000, Blumer and two aides will demonstrate his cooking style by hosting parties and performing cooking stunts using the vehicle's mobile kitchen that doubles as a theater. Stunts include cooking food on the toaster-trailer's engine between stops.


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