Hitting the slopes

Fitzgerald, Kate
January 2000
Advertising Age;1/24/2000, Vol. 71 Issue 4, p20
Trade Publication
The article reports on the marketing and sponsorship efforts launched by Nastar, a program that allows recreational skiers to compete in amateur races. Operating under a new marketing program and with several news sponsors, Nastar is being relaunched to target a wider audience, while getting more involvement from the U.S. Ski Team. General Motors' Chevy Trucks has signed on as the title sponsor of the 1999-200 program. Canon, Charles Schwab & Co., Sprint Corp. and Visa USA have also come aboard as sponsors.


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