TITLE

Perry Ellis effort accents style

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a $10 million marketing effort of Perry Ellis International to bolster its men's wear lines and re-establish its abandoned women's and jeans businesses as of January 2000. The first leg of its yearlong marketing is a print and outdoor campaign from Shahid & Co. The print advertisement show men and women in active poses, wearing the latest Perry Ellis fashions. According to Pablo de Echevarria, senior vice president-marketing, the media schedule, along with the budget, has been expanded for spring. Men's wear advertisements will appear for the first time in Wenner Media's Men's Journal and Emap USA's FHM magazine. Perry Ellis International also launched a Web site, which includes information on all its lines, an online fashion show and a store locator to direct shoppers to nearby retailers.
ACCESSION #
2731161

 

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