TITLE

GM dealers rebel against local ad structure

AUTHOR(S)
Halliday, Jean
PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a quiet rebellion by dealers of General Motors Corp. (GM) in Minnesota and Michigan over the car marketer's regional advertising reorganization as of January 24, 2000. It was learned that dealers in Minnesota are banding together to buy their own spots while their Michigan counterparts are demanding more of a say in local advertising matters. Severn Oldsmobile dealers in Minnesota's Twin Cities agreed to pool their money to buy 1,000 TV commercials. Funari Advertising will handle the Twin Cities commercials, which will tout a limited-time incentive on the Aleo coupe. The move came weeks after 80 percent of Michigan's 350 dealers formed a new, limited liability corporation and requested a meeting with GM executives in Detroit to demand more influence in local advertising.
ACCESSION #
2731155

 

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