SBC taps Rapp for consolidated direct account

Beeler, Amanda
January 2000
Advertising Age;1/24/2000, Vol. 71 Issue 4, p2
Trade Publication
The article reports on decision of SBC Communications to choose Rapp Collins Worldwide to handle its multi-brand direct marketing account as of January 2000. It was learned that the multiband work may hit $400 million. According to Rapp CEO Malcolm Speed, there would be no dollar value that has totaled for the new account. SBC and Ameritech Corp., which was acquired by SBC in 1999, spent almost $430 million in unmeasured media in 1998, according to data released by Advertising Age magazine. Rapp, part of Omnicom Group, will handle telemarketing, direct mail, direct-response TV, print and interactive work for numerous SBC brands, including Ameritech, Cellular One, Nevada Bell, Pacific Bell, SBC Telecom, SNET and Southwestern Bell.


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