TITLE

Miller Lite puts Square One to work

AUTHOR(S)
Chura, Hillary
PUB. DATE
January 2000
SOURCE
Advertising Age;1/24/2000, Vol. 71 Issue 4, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the use of advertising spots with a debate theme by Miller Brewing Co. in order to promote its Miller Lite brand as of January 2000. Miller ordered up Square One advertisements that would continue on the theme used in advertisements from previous agency Fallon McElligott, with beer drinkers debating the merits of Lite. Ogilvy & Mather succeeded Fallon on Lite at the same time J. Walter Thompson USA inherited the $60 million Miller Genuine Draft account from Wieden & Kennedy. According to a Miller spokesman, Square One created Hispanic advertisements that could be translated for the general market. The company already handles general market advertisements for Icehouse and Molson.
ACCESSION #
2731148

 

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