Duct soup

Baumgarten, Stefan
October 2007
ICIS Chemical Business;10/22/2007, Vol. 272 Issue 15, p9
Trade Publication
The article presents information on the effort of the marketing staff of Henkel Corp. to promote its Duck Tape brand of duct tape. The division even has a dedicated website, ducktapeclub.com, where consumers can engage at any time in quacky banter with promotional mascots. The division is now organizing a Halloween costume contest, in which participants are required to come with prom attire made entirely of tape or accessorized with it.


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