GC America's "Drill or No Drill."

September 2007
Proofs;Sep2007, Vol. 90 Issue 4, p78
Trade Publication
The article reports on a promotion by GC America at the 2007 Spring Session of the California Dental Association. The company lured dental teams to their booth using a promotion based on the television game show "Deal or no Deal." According to marketing director Robert Lee, the promotion was a huge success.


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