The Evolution of Co-Op Marketing in Philadelphia Haunts

Bates, Randy
August 2006
Tourist Attractions & Parks;Aug2006, Vol. 36 Issue 5, p180
This article examines the efforts of haunted attractions in Philadelphia, Pennsylvania to work together to cross promote their attractions. What began as a simple coupon swap between haunts to increase revenues has grown into a marketing coalition called 13 Haunts. The evolution of the cross marketing efforts is traced.


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