TITLE

The Evolution of Co-Op Marketing in Philadelphia Haunts

AUTHOR(S)
Bates, Randy
PUB. DATE
August 2006
SOURCE
Tourist Attractions & Parks;Aug2006, Vol. 36 Issue 5, p180
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article examines the efforts of haunted attractions in Philadelphia, Pennsylvania to work together to cross promote their attractions. What began as a simple coupon swap between haunts to increase revenues has grown into a marketing coalition called 13 Haunts. The evolution of the cross marketing efforts is traced.
ACCESSION #
27259387

 

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