TITLE

Manga man explores right-to-left brand cortex

AUTHOR(S)
McLean, Thomas J.
PUB. DATE
October 2007
SOURCE
Daily Variety;10/26/2007, Vol. 297 Issue 20, pB1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the decision taken by Tokyopop Inc. founder Stu Levy of publishing Manga, in the original right-to-left format. Information is presented on Levy's act of balancing his ledger with a mix of original titles and imports. It is stated that contrary to common anticipation the project worked and dealers ran out of stock almost immediately.
ACCESSION #
27251815

 

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