Manga man explores right-to-left brand cortex

McLean, Thomas J.
October 2007
Daily Variety;10/26/2007, Vol. 297 Issue 20, pB1
Trade Publication
The article discusses the decision taken by Tokyopop Inc. founder Stu Levy of publishing Manga, in the original right-to-left format. Information is presented on Levy's act of balancing his ledger with a mix of original titles and imports. It is stated that contrary to common anticipation the project worked and dealers ran out of stock almost immediately.


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