Fox Biz gunning for Peacock with ads

Learmonth, Michael
October 2007
Daily Variety;10/22/2007, Vol. 297 Issue 16, p8
Trade Publication
The article informs about the launch of the cable television (TV) network, Fox Business Network, by Fox News. It is stated that Fox Business is targeting its business rival CNBC network by imitating its newspaper advertisements and slogans. The Fox advertisement, which is fashioned to look like the CNBC campaign, features the Fox Business crew along with a slogan that reads "First in Business. Soon!"


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