TITLE

Fox Biz gunning for Peacock with ads

AUTHOR(S)
Learmonth, Michael
PUB. DATE
October 2007
SOURCE
Daily Variety;10/22/2007, Vol. 297 Issue 16, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs about the launch of the cable television (TV) network, Fox Business Network, by Fox News. It is stated that Fox Business is targeting its business rival CNBC network by imitating its newspaper advertisements and slogans. The Fox advertisement, which is fashioned to look like the CNBC campaign, features the Fox Business crew along with a slogan that reads "First in Business. Soon!"
ACCESSION #
27239110

 

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