How to Win Customers and Influence Sales

October 2007
Book Publishing Report;Oct2007, Vol. 32 Issue 10, p12
Trade Publication
The article discusses the independent retailer poll conducted monthly by Simba Information Inc. in September 2007 in the U.S., which aims to discover how independent book retailers manage to win customers and influence sales. Out the 100% electronic mails sent to independent bookstores only 68% useable responses were reported. According to the poll, 60% of independent book retailers said that customer service was the core of what they are doing to retain customers.


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