Category Review: Political Science Segment Healthy, but Wary of Issue Fatigue

October 2007
Book Publishing Report;Oct2007, Vol. 32 Issue 10, p1
Trade Publication
The article presents a forecast by Simba Information Inc. on the sales performance of political book category as the 2008 U.S. Election approaches. It projects that publishers will net about $254 million in the market by the end of 2007, slightly lower from the 2006 projection. Albeit the election season, Simba predicts that the accurate sales of the political titles remains unforeseeable. Other factors that will affect the sales are the Internet, mood of the country and imprints.


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