Special Report: Who's Buying the Books?
- Simmons Analysis: Hardcovers Keep Losing. // Book Publishing Report;Mar2010, Vol. 35 Issue 3, p1
The article focuses on the economic performance of hardcover books in the U.S. in 2009 based on the analysis of Simmons Market Research Bureau Inc.'s national consumer survey. It says that one out 10 adults are book buyers during the summer, in which about 6.9 million adults bought 10 or more...
- Simmons Analysis: Books and Shopping. // Book Publishing Report;Mar2008, Vol. 33 Issue 3, p10
The article presents the result of Simmons Market Research Bureau Inc.'s 2007 national consumer survey in the U.S. The research company separated the most dedicated book buyers, those who purchased six or more books, to examine the differences in how shopping is perceived and carried out. The...
- Simmons Analysis: Youngest Adults Buying Fewest Books. // Book Publishing Report;Jan2009, Vol. 34 Issue 1, p9
The article reports on the Simmons Market Research Bureau Inc.'s National Consumer Survey in 2008 in the U.S. Between winter and spring 2008 studies, actual numbers of adults who admitted buying a book rose. Of the 24.3 million adults, about 11.5 million or 46 percent acquired a book during the...
- Retailing Report Excerpt: Dissecting Non-Bookstores. // Book Publishing Report;Nov2009, Vol. 34 Issue 11, p1
The article presents a Simmons Market Research Bureau Inc. analysis on the channel preferred by most consumers as a place to buy books in the U.S. in November 2009. The analysis revealed that 77.7 million adults used bookstores during the previous 12-month period equated to about 29.1 million...
- Survey finds cash and checks still top payment methods in U.S. // Marketing News;2/13/87, Vol. 21 Issue 4, p23
The article focuses on the results of a survey of payment systems in the U.S. conducted by Strategic Information Research Corp. and Simmons Market Research Bureau. The study discovered that most U.S. consumers prefer to pay with cash and personal checks. The use of credit cards declined as...
- Simmons pulls plug on key research methods. // Folio: The Magazine for Magazine Management;10/1/94, Vol. 23 Issue 16, p13
Reports that Simmons Market Research Bureau is abandoning its research procedures. Reasons for change in procedures; Problems with past procedures; Comparisons with competitors.
- A new method to the madness. // MediaWeek;9/19/94, Vol. 4 Issue 36, p2
Reports on Simmons Market Research Bureau's plan to implement a new interview methodology in its May 1995 survey. Query to respondents about articles they recently read; Appointment of Rebecca McPheters as president and chief executive officer of Simmons Market.
- Hispanic database. // Editor & Publisher;1/8/94, Vol. 127 Issue 2, p27
Reports on the launching of a study of Hispanic media and markets by Simmons Market Research bureau.
- A new read on readers. Granatstein, Lisa // MediaWeek;03/23/98, Vol. 8 Issue 12, p19
Deals with the reorganization of the consumer marketing survey firm Simmons Market Research Bureau Incorporated. Purpose of the reorganization; Services that the firm offers to consumers; Information about the revamped of the firm in 1994.