Special Report: Who's Buying the Books?

October 2007
Book Publishing Report;Oct2007, Vol. 32 Issue 10, p1
Trade Publication
The article discusses the national consumer survey, which investigated the book buying habit of consumers in the U.S., conducted by Simmons Market Research Bureau Inc. from March to May 2007. According to the survey, of the 25,000 respondents almost 46% of American adults did not buy a single book in the 12 months between May 2006 and June 2007. Paperbacks are the preferred format by consumers, with 75.9% of readers admitting to purchasing at least one paperback book.


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