UDT Programs Gain More Titles, Niche Acceptance

September 2007
Educational Marketer;9/3/2007, Vol. 38 Issue 17, p1
Trade Publication
The article reports on the success of the 2-year-old Universal Digital Textbooks program from Columbia, Missouri-based textbook wholesaler MBS Direct. The program has seen biggest growth in the number of available titles. According to Kevin McKiernan, company director of digital strategy and development, about 1,800 titles are available through the program for fall 2007, as publishers continue bringing out more electronic books.


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