Seek Advantage

Burrus, Daniel
October 2007
Leadership Excellence Essentials;Oct2007, Vol. 24 Issue 10, p16
The article offers tips for setting new standards to gain competitive advantage. Looking into future possibilities and going beyond the competition will enable a company to find its advantage, the author says. He suggests avoiding copying what the competitor does but instead, look at what they are doing and go for what they do not do. He adds that companies must go beyond pricing strategies and develop other options to compete.


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