Customer Economy

Hammer, Michael
October 2007
Leadership Excellence Essentials;Oct2007, Vol. 24 Issue 10, p14
The article discusses several issues related to customer relations. Since customers have evolved into becoming more sophisticated and informed buyers, companies seek management innovations to be able to cope up. The agenda for the customer economy has nine elements which include distinguishing companies from potential competitors and creating loyal customers, redefining the role of managers, and utilizing the function of the internet to link companies.


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