How Much to Charge?

August 2007
Bank Technology News;Aug2007, Vol. 20 Issue 8, p1
Trade Publication
The article reports on the difficulty of banks to target profitable customers for price cuts in the U.S. According to Danny Baker, senior vice president (SVP) for IPS-Sendero, it is not always the people with most money in the institution that are most profitable. Thus, bundling is widely used in corporate banking or with the highest of the high-net-worth private banking clients.


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