Help Wanted

Phillips, Dan
October 2007
Hospitality Upgrade;Fall2007, p164
Trade Publication
The article discusses the significance of convergence in hospitality industry. It could refer to the convergence of technology and marketing. It is also integrated with the customer relationship management (CRM) and property management systems (PMS) and gives hoteliers valuable stores of guest history and preferences that assist hotel history of marketing design more effective strategies. To bring this all together, it infers that the hotel companies should need to create new staff positions.


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