TITLE

Help Wanted

AUTHOR(S)
Phillips, Dan
PUB. DATE
October 2007
SOURCE
Hospitality Upgrade;Fall2007, p164
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of convergence in hospitality industry. It could refer to the convergence of technology and marketing. It is also integrated with the customer relationship management (CRM) and property management systems (PMS) and gives hoteliers valuable stores of guest history and preferences that assist hotel history of marketing design more effective strategies. To bring this all together, it infers that the hotel companies should need to create new staff positions.
ACCESSION #
27198091

 

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