Social Media and Networking

Green, Cindy Estis
October 2007
Hospitality Upgrade;Fall2007, p138
Trade Publication
The article offers information on how travel industries can market themselves in social media and networking. Travel industry can use social media to engage customers and prospects in conversation and understand their needs. Through these networking sites, travel industry can interact with consumers before, during, and after the travel experience. The 10 key points that travel industry should consider to manage the consumer 2.0 marketing environment is also discussed.


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