TITLE

CONTENT Is Still King

AUTHOR(S)
Kumar, Ashok
PUB. DATE
October 2007
SOURCE
Hospitality Upgrade;Fall2007, p134
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of content in the Internet protocol-based network architecture in the hospitality industry. Contents can be data only or video and is categorized by entertainment, information, personalized, communications and advertising. Hotels should have uniformity in the message delivered in the Internet and needs to find the best content that suits their guest thus resulting in higher level of guest satisfaction.
ACCESSION #
27198080

 

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