CONTENT Is Still King

Kumar, Ashok
October 2007
Hospitality Upgrade;Fall2007, p134
Trade Publication
The article focuses on the importance of content in the Internet protocol-based network architecture in the hospitality industry. Contents can be data only or video and is categorized by entertainment, information, personalized, communications and advertising. Hotels should have uniformity in the message delivered in the Internet and needs to find the best content that suits their guest thus resulting in higher level of guest satisfaction.


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