DIGITAL SIGNAGE: Changing the Way We Communicate with Our Guests

Rock, Jeremy
October 2007
Hospitality Upgrade;Fall2007, p40
Trade Publication
The article focuses on the impact of digital signage in the hospitality industry. Digital signage has changed the way industry sell and operate allowing them to customize and personalized the information to provide a more effective method of communication with guests and clientele. Bob Tomko, president of AVT Communiqué examines the three primary reasons for using display boards in hotels which includes, informational features, navigational features and promotional features.


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