TITLE

Bigscreen ad revenues grow 15%

AUTHOR(S)
Hayes, Dade
PUB. DATE
October 2007
SOURCE
Daily Variety;10/15/2007, Vol. 297 Issue 11, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the increase of advertising revenues from movie screens in the U.S. in 2006, according to Cinema Advertising Council (CAC), which represents about 81 percent of the 37,740 screens in the U.S. Offscreen revenues, including advertising in theaters that do not use the screens, also increased. According to CAC President and Chairman Clifford E. Marks, audience resistance to the notion of advertisements before a feature film also declined.
ACCESSION #
27190165

 

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