Bigscreen ad revenues grow 15%

Hayes, Dade
October 2007
Daily Variety;10/15/2007, Vol. 297 Issue 11, p7
Trade Publication
The article reports on the increase of advertising revenues from movie screens in the U.S. in 2006, according to Cinema Advertising Council (CAC), which represents about 81 percent of the 37,740 screens in the U.S. Offscreen revenues, including advertising in theaters that do not use the screens, also increased. According to CAC President and Chairman Clifford E. Marks, audience resistance to the notion of advertisements before a feature film also declined.


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