TITLE

client relationships…discuss

PUB. DATE
October 2007
SOURCE
CREATIVITY;Oct2007, Vol. 15 Issue 10, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents comments on the indicators of a great client and great client/agency relationship and if that has changed as the industry has changed, or not. Jeff Brooks, Chief Executive Officer, Euro RSCG 4D, states that the greatest clients are the ones who embrace their agencies as true business partners. Richard Bullock, Executive Creative Director, 180 Amsterdam, states that clients with a clear understanding of who they are and what they want to do are important for the business.
ACCESSION #
27180638

 

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