TITLE

TEST CASES: MARKETERS DABBLE IN DIAGNOSTICS

AUTHOR(S)
Neff, Jack
PUB. DATE
October 2007
SOURCE
Advertising Age;10/22/2007, Vol. 78 Issue 42, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the EarlyDetect DNA Paternity Home Collection Test Kit, which is billed as a painless and noninvasive way to test paternity. The product is one of many home diagnostics products that are creating a new health-care market. Other companies entering the market include Johnson & Johnson and Procter & Gamble.
ACCESSION #
27166912

 

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