Neff, Jack
October 2007
Advertising Age;10/22/2007, Vol. 78 Issue 42, p4
Trade Publication
The article discusses the EarlyDetect DNA Paternity Home Collection Test Kit, which is billed as a painless and noninvasive way to test paternity. The product is one of many home diagnostics products that are creating a new health-care market. Other companies entering the market include Johnson & Johnson and Procter & Gamble.


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