Tread Carefully

English, Joel; Bogart, Steven P.; McManus, Matthew K.
September 2007
Marketing Health Services;Fall2007, Vol. 27 Issue 3, p26
Academic Journal
The article focuses on physician referrals. Particular attention is given to the Stark Law, which prohibits a physician from referring Medicare or Medicaid to patients from designated health services (DHS) to an entity with which the physician, or an immediate family member, has a financial relationship. The author reports that a physician is considered to have a financial relationship with an entity if he or she has a direct or indirect ownership or investment interest in a DHS entity, or compensation arrangement with a DHS entity. The article offers suggestions for hospital-focused advertisements, as well as three important issues associated with the Stark Law. INSET: Federal antikickback statute.


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