Prime Positioning

Swerdlick, Marc
September 2007
Marketing Health Services;Fall2007, Vol. 27 Issue 3, p12
Academic Journal
The article focuses on the concept of positioning and how it relates to the health care industry. The author defines positioning as putting forth that which makes your business unique and argues that in healthcare, the product is the service and the customers are the patients. Because healthcare is a unique industry in regards to the application of marketing strategies, the concept of positioning is not as clear cut as it is with other products and services. The article argues that positioning will allow the physician to draw in patients who are most likely to benefit from the full range of services offered in their practice. The article offers step-by-step suggestions on how to use positioning to your advantage.


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