TITLE

The Customer Is Always Right! Right?

AUTHOR(S)
Zalud, Bill; Hodgson, Karyn; Brown, Laurie; Maddry, Terry
PUB. DATE
October 2007
SOURCE
Security: Solutions for Enterprise Security Leaders;Oct2007, Vol. 44 Issue 10, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a research from Maddry Associates which shows that most customers are expecting security to protect themselves in the U.S. According to the research, customers are ranking their ease of handling physical and computer protections as important. In this connection, chief security officers do a better job in the eyes of their customers when they focus on their customer's personally-held concerns and needs. INSETS: Just Who Are Customers and What Do They Expect;Customer Service from the Inside Out.
ACCESSION #
27148898

 

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