The rich get richer with DVR viewers

Kissell, Rick
October 2007
Daily Variety;10/16/2007, Vol. 297 Issue 12, p4
Trade Publication
The article reports on Nielsen's re-releasing of premiere-week viewership estimates that included same-week DVR playback in the United States. It was the top-rated television programs on each of the major networks that gained the most viewers while modestly rated programs may have shot up by bigger percentages.


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