TITLE

NEWSBRIEFS

PUB. DATE
January 2000
SOURCE
Advertising Age;01/17/2000, Vol. 71 Issue 3, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers media and marketing news briefs for January 17, 2000. Pennzoil-Quaker State Co. to start a Spanish-language radio and television advertising campaign for its brand motor oil products; Merger of marketing research companies; Executive promotions in the advertising industry.
ACCESSION #
2714624

 

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