Wal-Mart Lightens Laundry Load

Angrisani, Carol
October 2007
SN: Supermarket News;10/8/2007, Vol. 55 Issue 41, p24
The article focuses on the decision of Wal-Mart to sell only eco-friendly, ultra-concentrated liquid laundry detergents in its U.S. Wal-Mart Stores and Sam's Clubs. All Wal-Mart stores will convert fully to the smaller bottles by May 2008. The rollout will include such brands as Tide, Wisk and Purex. President and Chief Executive Officer (CEO) Lee Scott said what they have done is work with suppliers to take water out of the liquid laundry detergent on the shelves.


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